Technologie du papier autocollant dur et stratégie d'emballage du point de vue de la conception

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

Tout d'abord, une bonne technologie de papier autocollant dur doit être bien utilisée.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Subdivision de la variété : les produits de boîte en papier peuvent généralement être subdivisés en fonction de l'angle de foule, de la fonction, de la commodité, etc. S'il s'agit d'un produit composé de vêtements en coton pour enfants, l'application et la conception de la technologie Hard Sticker Paper peuvent utiliser autant que possible des matériaux mats et des tons doux pour refléter le sentiment de sécurité et de qualité.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

Dans la vie quotidienne, les produits chimiques quotidiens de grande-marque peuvent déjà bien maîtriser les trois degrés ci-dessus et combiner très bien la conception et la technologie du papier autocollant dur. Cependant, dans l'emballage de nombreux condiments de grande-contenance, ils étaient à l'origine positionnés comme des produits de haute-qualité. Cependant, comme la conception du papier autocollant dur n'a pas pleinement pris en compte la subdivision de la variété et les préoccupations des consommateurs au niveau de la marque et du produit, et n'a adopté que la technologie avancée du papier autocollant dur pour atteindre la haute qualité reconnue par les consommateurs, le résultat était auto-défaite. ,quelconque.

Deuxièmement, un emballage et une créativité exceptionnels doivent avoir une réflexion stratégique.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Les clous et les marteaux doivent avoir les deux, la technologie Hard Sticker Papering et la créativité de l'emballage doivent comprendre pleinement le marché, basé sur le développement durable de la marque, afin d'exercer une grande puissance !

Troisièmement, le degré élevé d'intégration de la technologie Hard Sticker Paper et du concept de conception de stratégie de marque peut créer un emballage de marque unique, et il est possible de devenir le numéro un dans l'esprit des consommateurs et d'occuper plus de parts de marché.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-sticker/hard-sticker-paper.html